Tech Partners and the Performance-Based Marketing Stack
A Talk by Simon Bird , Kent Heltne and Jelle Ploeg
About this Talk
More and more companies are looking to the affiliate channel to incorporate new technologies into their marketing stacks. Join us as Kent Heltne, Senior Program Manager at eAccountable, and Simon Bird, Founder and CEO of RevLifter discuss how pay-for-performance technologies are helping more merchants modernize and optimize their martech infrastructure and how affiliate leaders can increase the role that our channel plays in brands' overall go-to-market plans.
Learn: 1. Why pay-for-performance is such an appealing model for martech 2. What sorts of technologies are available via the affiliate channel 3. How affiliate managers need to change the way they look at partnerships to capitalize on this new wave of tech partnerships.