Hot Topics: Leveraging Machine Learning and How Attribution and Conversion Rates Impact
A Talk by Chris Tradgett , Jenna Walsh , Evan Johnson and PMA Measurements & Insight Panel
About this Talk
The PMA Measurements and Insights Council will be discussing a couple of topics that may just change how you do business. 1. How to leverage machine learning as a tool for your affiliate program, to improve recommended programs for publishers and publishers for programs and to access publisher sustainability. 2. Discussion around attribution and conversion rate impact