Why Influencers Prefer Sponsored Opportunities Over Affiliate
A Talk by Todd Weitzman (VP Business Development, Pub Recruiter)
About this Talk
In the ever growing gray area of Affiliate management, Influencers are gaining traction when dealing with media spend opportunities. Brands who utilize Affiliate know that they get a cost-conscious and effective model when dealing with typical content websites, however when dealing with Influencers, the metrics of success are harder to define. When you view things as the Influencer themselves, it's clear to see why one would choose Sponsorships over Affiliate. So, how can we, as industry professionals, change this?