The Unpredictable User Journey: how technology can solve tracking nightmares
A Talk by Jeannine Crooks (Partner Acquisition & Development, Awin US)
About this Talk
Tracking the user journey is foundational for affiliate marketing, yet challenges from browsers, ad blockers and the growth of mobile keep changing the process. This session identifies the issues each challenge brings, and ways technology can keep things running smoothly. Included are three tips you can do today to ensure your current tracking is the best it can be.